Home / Francesco Cardascia
Designer
As the first Italian EnerTech dedicated to reshaping electricity and gas supply experience, we set out to make everything as simple as possible: clear language, minimal bureaucracy, a customer-first mindset, and a fully digital service.
Over these years I’ve worn many hats 🤠 and worked on a wide range of projects. So many that keeping my portfolio fully updated has been a challenge. I’d be happy to walk you through my most recent work in detail, but in the meantime, here are a few highlights:
– Migrating the design system: I convinced my team to move the entire design system (and nearly three years of product files) from Sketch to Figma. An impactful shift that streamlined collaboration and scalability. Here’s our partner article and my interview.
– Shaping the brand’s identity: since the early stages, I’ve contributed significantly to develop and evolve the brand’s visual language.
– Driving product design: from launching new features to refining existing ones, I’ve continuously worked to improve the product. In 2023 we launched the new website.
– Merging product and marketing: I collaborated on a campaign to launch a new device: Robo (along with its app features). While the product is now discontinued, the project was a strong example of blending communication and product design.

Partnered closely with one of indigo.ai founders to redefine the brand’s positioning—shifting from a functional and technical focus to a more emotional, human-centered approach. My role involved exploring and developing a new visual direction, primarily for marketing assets, while also refining and shaping the website’s UX/UI.

Worked as a consultant to shape and deliver the new experience for an illimity, an Italian banking app. Focused primarily on the homepage, I developed multiple UX/UI proposals, refining colors, components, and interactions to ensure a cohesive and seamless experience for the app’s launch.

As a design consultant, I helped Generali jeniot and Alleanza assicurazioni shape their new visual language and website architecture, guiding the UX/UI from concept to final delivery. Working closely with the development team in an Agile environment, I ensured a seamless and efficient process. I developed a cohesive design system for consistency across all breakpoints and crafted compelling presentations to bring the concept to life.

Around the web
Italian power company NeN energized by migration to Figma
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Creatività e innovazione digitale con il team di NeN
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Propp for NeN – new spot
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Digital design teacher @ IED Torino
View reel